Kick Off: We Survived Week One (And Our Brains Are Still Processing)

We Survived Week One (And Our Brains Are Still Processing)

We finally sat back, took a deep breath, and realised two things:

1. We actually launched!

2. We’ve somehow packed ten months’ worth of hard graft, late-night planning, and sheer passion into a living, breathing reality.

Because let’s be completely honest with ourselves: expecting a quiet little launch where you slowly show up on people's radars is a bold, polite illusion. Instead, between messages from close friends, mates we haven’t spoken to in years, and total strangers cheering us on, the response has been pure, unadulterated positivity. Our social channels went wild—posts hitting 2k likes, Instagram peaking at 20k hits, and enquiries stack, stack, stacking up right out of the gate.

The Week One Highlights

• Seeing Ourselves in Lights: Spotting Football TravelHER featured on electronic billboards across several stadiums and major shopping complexes!

• YorkMix Spotlight: YorkMix (and their 500k monthly visitors!) featured us front and center on their website. We had people as far as Australia messaging us saying that family had seen the feature!

• Launch Day Collab: The incredible team at Glasgow City FC jumped in on day one with a joint Instagram launch collab.

• Building a Hub: Beautiful well wishes poured in from local teams and the amazing folks at Hera Social (the upcoming women’s sports bar!). We all agree: York is primed to become a serious hub for women’s sport, and we can’t wait for the potential link-ups in the coming months.

Lessons, Fixes, and "Pilot Season" Realities

Getting stuck straight into Business As Usual on week one was the best kind of shock, but it also gave us an instant crash course in improvement areas.

Case in point: the sheer volume of wild, wonderful requests! We’ve had huge interest in national team trips all over the globe and fixtures for clubs we don't currently feature. While we’d love to send you everywhere immediately, this is our pilot season. Right now, our focus is on our featured domestic clubs (primarily across England and Scotland) alongside select overseas partners while we iron out the operational kinks and nail our processes down.

Trying to run a global expedition to twenty different countries before you've even finished your first Monday morning coffee is a bit like booking a destination wedding when you haven't met the guests, don't have a passport, and aren't entirely sure what year it is. You can have the most popping website in the world, but we want to make sure your matchday experience is seamless from start to finish!

So, lesson learned: a quick website tweak is incoming! We're updating the homepage so everyone gets a clearer picture of our current lineup before heading straight to the enquiry form. No time-travel required.

At the end of the day, we always thought this concept was a great idea... but hearing it validated by this incredible community is the most reassuring feeling in the world.

Here's to week two—onwards, upwards, and let's get some more people to the match! ⚽✈️🗓️